BlackBerry's Downward Spiral
The case of BlackBerry isn't getting any better as it resulted to a lot of movement that would result to BlackBerry users to wipe their handsets clean. The movement, called the “Bring Your Own Device” strategy have already been in effect for quite some time now. These projects are already available in various testing projects while other stores have gone to making them available for BlackBerry users. The question is whether or not big companies would follow suit and slowly wipe BlackBerry off their mobile communications list.
Big companies wishing to follow the movement might find it hard to step in since those who have enjoyed the benefits BlackBerry provides could run into a stumbling block. Such companies who have relied on the security features of BlackBerry will no doubt feel the pinch if they decide to move on to another brand. Not only will company users be affected with the movement but it will also hurt the sizeable IT workers who have been building up on the features BlackBerry has been offering them for the many years.
Everyone knows how RIM is failing horribly in the current market and with analysts expecting the company to sink further into the abyss of failure, some felt it's time to let BlackBerry go and move on with what other competitors are offering. The technology RIM is offering seem outdated and their recent products fail to be competitive. They are no longer the top dogs of the game but their persistence of releasing updates continuously while maintaining their integrity of having the most secured mobile and data system led others to believe there is hope to the once flourishing company.
RIM's release of its new PlayBooks hasn't ignited the same excitement it once did years ago. Even though there are some who are interested in its limited line of smartphones this year, it pales to comparison on the success it had back in 2008 when RIM was at its peak. The company's BES servers offers top notch security compared to other communications brand out there. Of course RIM will not completely disappear since its communication security is highly valuable in the corporate world.
If you look at it in the long run, many are expecting Blackberry to decline in terms of the number of products it will sell in the market but at the same time, it will become important and valuable. In terms of mobile and data security, RIM still rules the landscape in big businesses.
Companies wishing to follow the Bring Your Own Device movement to prevent themselves from feeling the effects of RIM's fallout in the future are never too late to make a move. Having each corporate employee bring their own handset to work will help them in the long run and with a plethora of mobile management products and apps available, transitioning to a new system is easier.
For more articles from the same author, read this review of the BB Curve 9300 or check out BlackBerryRocks.com