RIM Planning to Bridge Personal & Work Together With BB 10
RIM made an announcement saying the upcoming BB 10 platform will help bridge work and personal aspects of a user's life in a single handset. Basically, the company is hoping its unique concept could be enough to help entice its customers with their BB 10 Series. The next generation handsets and the upgraded operating system that go along with them are speculated for a release next year.
This is an unprecedented move that will propel BlackBerry users to be optimistic. Extending one's life beyond work may just be the answer. For the past several months, smartphone users are complaining the negative aspects of bringing one's own device to work. One good example why the bring-your-own-device scheme won't be a hit is because large scale companies will require you to wipe your phone clean.
A dilemma such as the one mentioned could position RIM to take full advantage. With the new BB 10 making its way on the market, their business approach - along with added personal concepts - could help eliminate the need for bringing one's own device to work. Wireless carriers will benefit two fold when BlackBerry does indeed push its theme of combining work and personal roles together. Carriers will enjoy offering two mobile mobile plans in a single handset.
BB 10 devices on operating on the multi-management platform has peaked interest of users and investors. Further details on the software are still somewhat limited at this time. The program labelled as Fusion, are still being worked out. There is no word on the mobile operating systems that are being managed under the program.
With RIM trying to make a comeback, it's looking for suitable companies that are willing to license its upcoming platform. RIM's developers are working hard around the clock to help finalize the BB 10 for its next line of handsets. No one is sure if the Canadian company would eventually find a suitor that can license its software at a reasonable cost. Details of license talks are murky at the moment. RIM created the BB 10 purposely to help the brand become relevant all over again.
Many have been wondering if BlackBerry's own hardware has finally evolved. Some speculate that the reason for abandoning the BB 7.1 is because it's rather limited in terms of performance and capabilities. The CEO of RIM admits that the hardware created for its BB 10 Series is catered to its physical capability based on the "human requirements." It doesn't entirely mean that its hardware will fall flat. The addition of an antenna and other innovative hardware advancements can be felt once the BB 10 is utilized.
RIM also reiterates it will do the best it can to be innovative with its products. BlackBerry is widely known for its core-business operation. The ability for the company to branch out on a personal aspect is a plus. It's also looking to help bring out added purpose for its upcoming smartphones and tablets.
If you want to read more from me, check out the review of the Torch 9810 I recently wrote.